Christian Science Monitor Success Story

Case Study

EchoMail® | Christian Science Monitor Success Story

Client Since: May 2006
Products used:
EchoMail® Direct Marketing™
Application Solution:
Direct Marketing.
The Christian Science Monitor was looking for an Email management company that would help us reach our large base of worldwide online subscribers effectively, economically and in a targeted manner. Because we’re a daily news organization and we send several Email campaigns daily, we were looking for a simple, powerful tool that could be easily operated by our team. After weighing the options, we chose EchoMail because it offered us the “Application Program Interface (API)”, a feature that was developed specifically for the publishing industry. This technology allowed us to automate several campaign send-out processes and brought about a qualitative difference:

  • It eliminated the need for a CSR to manually log into the UI and execute daily campaigns.
  • Campaigns could be triggered from different systems and different databases.
  • API could automatically prepare mailing lists, scrape specific content from the web page, check whether it is updated content and trigger the campaign.