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Best Business Practices Conferences Workshops Seminars Trainings Newsletters		HOME    VENUE AGENDA DATES   ANTI-SPAM LAW UPDATE Covering the CAN-SPAM Act and European Union Anti-Spam Laws Effective January 1, 2004, the Controlling the Assault of Non-Solicited Pornography And Marketing ("CAN-SPAM") Act 2003 establishes the first national standards for the sending of commercial E-Mail and requires the Federal Trade Commission to enforce its provisions. The CAN-SPAM Compliance Workshops will address: CAN-SPAM Act application to legitimate business Requirements for unsolicited commercial E-Mail Penalties for violating CAN-SPAM Act Covered entities should re-evaluate and adjust E-Mail and web marketing practices New ANTI-SPAM regulations in Europe SCHEDULE 8:30 a.m. - 9:00 a.m. Registration 9:00 a.m. - 9:15 a.m. Welcome V.A. Shiva, President, and CEO of EchoMail, Inc. 9:15 a.m. - 9:30 a.m. Overview of CAN-SPAM Act of 2003 A close look at the real implications of the passing of the CAN-SPAM Act, what is commercial E-Mail - an evolving definition, who needs to comply, penalties for non-compliance and what business should expect as new mandates are implemented later in the year. 9:30 a.m. - 11:30 a.m. Practical Guide and Applications for Complying with the CAN-SPAM Act. We'll teach you the best practices for E-Mail Management, go through applications, step-by-step measures, how to safe-guard content, make smart decisions on subject lines, define opting-in, relational and transactional messages, required sender identification, ISP issues- staying white-listed, list management, storing gathering, and privacy issues. Learn data management techniques, processes for maintaining vigilant compliance efforts within your organization and affiliates. Speaker: TBD 11:30 a.m. - 12:15 p.m. Complying with Anti-Spam Laws of the EU A review of legislation enacted in Europe, its' effect on US businesses, a look at future impact and preparing to do business in a new, ever-changing global marketplace. 12:15 p.m. - 12:30 p.m. Wrap-Up and Closing Remarks
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